Campaign for a Commercial Free Childhood (CCFC) will present its inaugural TOADY (Toys Oppressive And Destructive to Young Children) Award for the worst toy of the year. From thousands of toys that promote violence and/or precocious sexuality to children and push branded entertainment at the expense of children’s play, CCFC has selected five exceptional finalists. Who will win the dreaded TOADY? It’s up to you.

Follow the link above to view the five finalists and vote. Voting is open until February 8 and the winner will be announced on February 12, 2009. Please come back to our blog and tell us who you voted for in the comment section below. Let's see if we pick the winner of this award!

As an added bonus, everyone who votes on CCFC's website,who include their email address, will be automatically entered into a drawing to win a copy of the new film Consuming Kids: The Commercialization of Childhood.