6/05/2008

Blog Advertising Survey Results

Our survey on blog advertising has been closed a few days, and we've since been examining the results. Quite interesting. With the question of: How do you feel about advertisements on non-corporate blogs?"

  • The more, the merrier. Monetize, baby! 3 votes (12%)
  • They are OK, so long as they are relevant. 14 votes (56%)
  • I have no opinion. 2 votes (8%)
  • They are OK, but they compromise your credibility a little. 3 votes (12%)
  • I can't stand them and avoid blogs with ads. 3 votes (12%)

25 votes is not a huge sample size, but it's all we have to work with.
Here is how we are reading this feedback:

  • The more, the merrier. Monetize, baby! 3 votes (12%)
  • They are OK, so long as they are relevant. 14 votes (56%)
  • I have no opinion. 2 votes (8%)
  • They are OK, but they compromise your credibility a little. 3 votes (12%)
  • I can't stand them and avoid blogs with ads. 3 votes (12%)
The ones in green are OK with ads - to the tune of 76%. Those in red have an issue with it - at 24%. The 'compromise credibility' group could fall either way, but for the sake of argument, I put them in the anti-ads group. Beyond all of that, the fact that the 'relevant ads' group had a majority by themselves surprised me. Maybe Google was right.

This week we'll take another look at the Forbes Financial Blog Network agreement, and consider giving it a go. We get to screen the ads, so there shouldn't be a problem with relevance.

Is there any reason why we shouldn't do this?

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